Blog Post #3 — Advertisement and women
Many believe that the daily beauty advertising that we see on TV and in things like magazines or newspapers are completely harmless. Realistically speaking, how small of an impact can something have if it is constant targeting women– a group that is already constantly under scrutiny? Throughout the years, these advertisements that claim that their aim is to help enhance a woman’s natural beauty has managed to do just the opposite. By promoting unrealistic photo-shopped images of what’s believed to be ‘beauty’, women began to suffer from low self-esteem and a lack of confidence.
I recently read over an article from the Huffington Post article “7 Ways the Beauty Industry Convinced Women That They Weren’t Good Enough” by Amanda Scherker. The thing that really struck me is that when you look at some of the advertising, the products that help remedy the woman’s flaws are not because she had a problem with it, but a man didn’t find it attractive. Without words we can see how women have been changing themselves for a man’s approval. The title itself tugged at my heart string, because it is something that resonates with me.
When advertisement first made its introduction to the world, I believe that it had a wider audience group. They widely focused on touching every age group, race and size. As the years carried by, they became more focused and vicious. Especially during my generation, one that is heavily ruled by technology. They are more aggressive when advertising when it comes to 14-21 year olds; constantly releasing products to help us look like what the beauty industry has deemed beautiful. For a long time, I felt the need to do things such as wax (as painful as it is) or lose weight by doing drastic diets (because what’s a little bit of hunger if it’ll make me beautiful, right?). By telling women in many different ads, companies were able to target this group and make them feel like they always need to change something about their looks if they want a man to like them. Marketers have fed the insecurities that are now prevalent in women.