Golden Age of TV- Mariah Fuller

I viewed an article that discussed how new TV channels are changing the ways in which their viewers get access to their programs and how to keep viewership high. In new channels such as Viceland that premiered in February, they are reducing the number of advertisements during commercial breaks and have allowed access to their content through various mediums. It’s main agenda is to produce as much content even if ratings are low on their channel and to make profit through licensing deals with Youtube, HBO and more. Also, the purpose of this is to accumulate young viewers back to analog TV. I’ve watched a few programs on this channel and find it interesting because it mainly advertises its own programs. Do you think this business plan works? And will this generate more viewership of young people?

http://www.adweek.com/brandshare/what-broadcast-world-can-learn-vices-tv-transition-170446#!/

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