Advancements in Advertising- Mariah Fuller

I read this interesting article that discusses the technological techniques in which agencies use to impact viewers and also, in competition with the internet, television has improved to meet the same standards. This relates to how in the Essentials book, agencies have specialized advertisements to target consumers. In the future, we should also expect data to assess what will be targeted to us and social media which promote and benefit from advertisements will play a role in this.

Here is the link tot he article: http://www.campaignlive.com/article/advertising-ages-look-back-last-decade/1395494

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