Just had lunch with a writer friend who has been making a living writing sponsored content as a freelancer. Fascinating concept, and so relevant to our readings on PR, advertising, manufacturing consent, the future of journalism, consumerism… everything! She suggested I have a look at this article; it explains the phenomenon quite well, through the experience of a writer who had also found himself in the sponsored-content niche.
“… sponsored content has something for everyone. Brands get their exposure, publishers get their bankroll, freelancer reporters get some work on the side, and readers get advertising that goes down exceptionally easy—if they even notice they’re seeing an ad at all. The problem, as I learned all too quickly… is that the line between what’s sponsored and what isn’t—between advertising and journalism—has already been rubbed away”.
Check out the article here: