Advertising as explained by AMCs Mad Men

Hi, for our next class on Monday March 28th we’re going to start discussing advertising. What better way to think about advertising than to watch some clips from Mad Men, arguably one of the greatest TV shows ever… As you watch, consider how the show weaves in real-life ads and “fictionalizes” them. Consider the psychological aspects involved – how and why are these ads compelling, how are they sold to clients? How are concepts we’re reading about in the “Essentials” book illustrated in these clips?


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