Post #3 Media impact and accountability – Anastasiya Kononenko

In class on Wednesday we answered the question: ‘Should we demand more accountability?” (from the media owners). While being a business major student, I learn a lot how the businesses operate and make profits. The media industry is not just a business, but a multibillion dollar industry that impacts us, our choices, cultures and behaviors. That is why I think it is important to control it, because it has a tremendous impact on our society. All the profits that they earn, they do so legally, that is why we should control it through the law. In the U.S., the law maker is the government, so it is important that our government representatives address our concerns about the media and the impact it has and do not expect the corporations to make ethical decisions. And we (the people) are the ones who should insist on making the media accountable, since a lot of government officials are working with these corporations and have their own interests to support them.
When I think about “Is American media hurting other culture?” My answer is yes! I was raised in a different country and culture and share the same experience that one of my classmates talked about… My country is becoming very Americanized and losing its authenticity and unique cultural elements. The half of the movies that are shown in the movie theaters or TV are American, the main ideas for TV shows and reality shows are taken from american television, music that the young generations listens to is American pop and even their performers sing in English instead of their native language because it’s “cool” and “modern”. When reading someone’s blogs, social media posts or a watching videos on the pages of my friends from my home country, I noticed that a lot of English words became adapted and used in Russian. All of these change the stories that cultures have, its values and languages, its uniqueness and authenticity.
Can you think of any other methods to make media accountable?
Do you have any other examples from the personal experience of how American media hurts other cultures?

Olivia Chak – Persuasive Techniques

Persuasive Techniques

· Most ad agencies employ a wide variety of persuasive techniques in the ad campaigns they create for their clients.

· Persuasion – getting consumers to buy one company’s products and services not another’s – lies at the core of the advertising industry.

· Persuasive techniques take numerous forms, ranging from conventional strategies

– Such as having a famous person endorse a product

· To not-so-conventional strategies

– For instance, showing video game characters using a product

Using Conventional Persuasive Strategies

1. Famous-person testimonial: A product is endorsed by a well-known person

For example, Serena Williams has become a leading sports spokesperson, having appeared in ads for such companies such as Nike, Kraft Foods, and Procter & Gamble.

2. Plain-folks pitch: A product is associated with simplicity.

For instance, General Electric (“Imagination at work” and Microsoft (“Your potential. Our passion”) have used straightforward slogans stressing out how new technologies fit into the lives of ordinary people.

3. Snob appeal: An ad attempts to persuade consumers that using a product will maintain or elevate their social status. Advertisers selling jewelry, perfume, clothing, and luxury automobiles often use snob appeal.

4. Bandwagon effect: the ad claims that “everyone” is using a particular product. Brands that refer to themselves as “America’s favorite” or “the best-selling” imply that consumers will be “left behind” if they ignore these products.

5. Hidden-fear appeal: A campaign plays on consumers’ sense of insecurity.

Deodorant, mouthwash, and shampoo ads often tap into people’s fears of having embarrassing personal hygiene problems if they don’t use the suggested product.

6. Irritation advertising: an ad creates product-name recognition by being annoying or obnoxious. (You may have seen one of these on TV, in the form of a local car salesman loudly touting the “UNBELIEVABLE BARGAINS!” available at his dealership.)

Question of the day: Which persuasive techniques do you think works the best and explain why?

The Brainwashing of my Dad

Screen shot 2016-03-29 at 7.32.49 PM.pngAs I mentioned in class, I saw this great documentary recently. It’s now available for rent or purchase on Amazon, iTunes, Google Play and other platforms. Click here for links. If you’d like to watch it, but don’t want to pay the $5 or so it costs to rent, I could arrange a time during common hours when we could have  screening. If you’d like to write something about it for extra class credit, that’s also an option. Let me know…

‘Room’ Author/Screenwriter Emma Donoghue on Her “Deeply Feminist” Film and Industry Sexism – (Jacqueline Orellana)

I found this article very interesting about the film Room. Emma Donoghue is on in interview where she discusses feminism. This article was written by Laura Berger.

http://blogs.indiewire.com/womenandhollywood/room-author-screenwriter-emma-donoghue-on-her-deeply-feminist-film-and-industry-sexism-20151016

http://blogs.indiewire.com/womenandhollywood/room-author-screenwriter-emma-donoghue-on-her-deeply-feminist-film-and-industry-sexism-20151016

Race and Media – Blog Post #1 – Xiarra-Diamond Nimrod

On March 7th, we discussed race and movies and how minorities lack opportunities in the industry because of their skin color. I remember Bill Cosby being brought up in class and I’ve been trying to find a specific article, in which Malcolm Jamal Warner speaks on his thoughts about the Bill Cosby controversy. Well, I finally found it and really wanted to share it because it relates to a lot of what we discussed in class regarding the topic of race in television, movies and etc. Malcolm Jamal Warner played Bill Cosby’s son, Theo Huxtable, on the hit sitcom “The Cosby Show”; he recently sat down with the hosts of the daytime talkshow, “The Real”, where he discussed his disappointment in Cosby Show re-runs being pulled off the air amidst the Bill Cosby sex scandal. One of the most important points he made within his interview really baffled me, because I never took the time to think about those that were in the same predicament as Bill Cosby but not crucified by the media because of their skin color. In his interview he said, “..Look at how the media is playing this whole thing out. And I can’t help but think about Woody Allen, Roman Polanski, Stephen Collins…it’s very clear, you know, the crimes they’ve committed”. Allen, Polanski and Collins have all been accused of sexual assault and Collins even confessed but neither him or Woody Allen were ever charged. It’s just really saddening because their reruns and movies, such as Crimes and Misdemeanors, The Pianist and 7th Heaven, are still shown without any issue.

Now although the Cosby Show came out years before I was born, this show is still one of my favorite shows even to this day and I refuse to let these accusations against Bill Cosby ruin a great sitcom for me that not only embraces family but taught valuable life lessons as well. We lack television shows like this now, because we’re constantly being ram-sacked with a plethora of “reality television shows” that 99.99% of the time are fake. What many people fail to realize is Bill Cosby is not Dr. Cliff Huxtable in real life, he is …Bill Cosby. Cliff Huxtable was a fictional character who was a loving father, successful obstetrician and amazing husband, and with qualities like that people have an extremely hard time separating the two which is understandable. It’s just frustrating because alongside Malcolm Jamal Warner, many of the stars of the show such as Tempestt Bledsoe, Sabrina Le Beauf, and others have depended on re-runs of this show to support themselves and their families (not primarily, I suppose) and it’s just snatched from them. I just want to know when is it gonna end….

Also, what are some of your thoughts on this “Cosby Show” topic?

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Xiarra-Diamond Nimrod
xiarradiamond94@aol.com

Advertising as explained by AMCs Mad Men

Hi, for our next class on Monday March 28th we’re going to start discussing advertising. What better way to think about advertising than to watch some clips from Mad Men, arguably one of the greatest TV shows ever… As you watch, consider how the show weaves in real-life ads and “fictionalizes” them. Consider the psychological aspects involved – how and why are these ads compelling, how are they sold to clients? How are concepts we’re reading about in the “Essentials” book illustrated in these clips?

Final Month of Brooklyn’s Most Cluttered Bookstore

The Final Months of Brooklyns Most Cluttered Bookstore

Sad News – there are so few bookstores like this left. If you have a chance, check it out before it leaves us. Also, go to Park Slope’s Community Bookstore or Fort Greene’s Greenlight Bookstore.

What other community bookstores do you know of? How are these unique places different from the big chains like Barnes and Noble’s?